Robinhood revolutionized commission-free trading and has become a widely popular financial platform, initially launched as a mobile app. Its push notification strategy plays a key role in engaging users, keeping them informed, and driving app usage. In this article, we’ll explore the main types of notifications Robinhood employs and the principles behind their campaigns.
Robinhood mostly uses 2 types of real-time price alerts. These notifications are triggered when a security reaches a certain threshold price or achieves significant milestones like 52-week highs or lows.
Example Notification 1:
Example Notification 2:
These alerts keep users informed and encourage them to engage with their portfolios during critical moments.
To help users discover investment opportunities, Robinhood sends personalized notifications about new stocks, ETFs, or cryptocurrencies that align with their interests.
Example Notification:
Robinhood frequently rolls out new features and services, at the time of this article the most recent feature is their new desktop trading platform legend. Robinhood used a 3 day drip campaign to introduce the product and highlight it benefits.
Example Notification:
Robinhood uses promotional notifications to reward users or encourage specific actions, such as inviting friends or taking advantage of limited-time offers.
Example Notification:
Transactional notifications ensure users stay informed about their trades and account activities. These updates are usually around a trade being fulfilled, partially or completely.
