A journey is a tool that can help you interact with your user-base. It’s a sequence of messages and automated communications that are triggered by how your users interact with your service. You can build a journey to respond with a “Welcome” email when a new user signs up. Another journey might act as a reminder for a free user to upgrade their plan after a month of using your service. With Laudspeaker, you can create a journey that works for you and your user-base.


Steps are the building blocks of a journey. They outline the way a User experiences your Journey. As a User interacts with your service, they will travel to the next step of the Journey. In some cases, you can create Journeys with only one step. In such Journeys (known as One-Off Campaigns), the User will receive one single message broadcast before the Journey completes. On the other hand, longer Journeys can be active for a longer duration and consist of many steps.

Some steps can have messages attached to them. When the User arrives at one of these steps, they will receive the message attached to this step. This will then prompt the user to interact more with your service.


Triggers are the connective tissue of a Journey. Triggers allow you to move between steps. They will only move the User to the next step if their condition has been met. For example, if a user signs up to your service, a trigger will activate. The user will now move along to a new step and a “Welcome” email will be sent to them asking them to confirm their email. These triggers can be as simple as a time delay. In other cases, a trigger may activate on the completion of an Event.


Events are actions that the User will complete which will result in the activation of a trigger. For example, if a User signs up to your service and checks a box which gives permission to send them “Offers and Discounts”, this will trigger events in the future which will send Promotional E-mails to the User’s inbox. Registering for a service, or Upgrading to a premium service all count as events.


A segment is the demographic of Users in your user-base. Think of this like a filter. Sometimes you only need to communicate information to a specific subset of your user-base. For example, a ticket-selling service might want to inform ticket-holders of an upcoming show that the venue has been changed. With Laudspeaker, they’d be able to select only those users with tickets for that event and inform them where they’ll need to go.

Segments can be Dynamic or Static.


Templates are pre-written messages to send out to your user-base. Before they are sent out, Laudspeaker will pull the User’s name and other details so that the message is specific to the User. When a User activates a trigger with a message attached, the template for that message will be filled in and sent out. Use the Template Editor to format your templates to your liking. The editor is highly customisable and can contain visual elements alongside text and hyperlinks. Templates are a great place to display CTAs (Call-to-Action).


Channels are simply the method by which a message is delivered to your User-base. At the moment, the channels available with Laudspeaker are Slack, SMS and E-Mail. We are currently working on adding more channels such as push notifications.