As healthcare providers face increasing pressure to deliver seamless, highly personalized experiences across all channels. Whether through email, push notifications, SMS, or patient portals, it’s crucial for healthcare organizations to stay in touch with patients wherever they are. But how can healthcare providers keep up? Especially with so many vendor choices:
Healthcare organizations operate under stringent regulations, with varied legal frameworks across the globe. These regulations, such as the Health Insurance Portability and Accountability Act (HIPAA) in the United States or the General Data Protection Regulation (GDPR) in Europe, dictate how patient data is handled, stored, and transmitted. This makes it challenging for healthcare providers to rely on standard Software-as-a-Service (SaaS) solutions for patient engagement and marketing automation. Many SaaS platforms cannot ensure the level of data security and privacy required to meet healthcare regulatory standards.
To leverage the full potential of artificial intelligence (AI) in healthcare marketing—whether for personalizing patient outreach or predicting health behaviors—providers need to share sensitive data internally without risking exposure to external vendors. This is where traditional SaaS solutions can fall short, as they often require data to be sent outside the healthcare provider’s controlled environment. For organizations handling highly sensitive patient data, maintaining data sovereignty is essential.
Due to the regulatory challenges and the need for data control, on-premise (on-prem) and bring-your-own-cloud (BYOC) options are rapidly gaining popularity in the healthcare sector. These solutions allow businesses to host their marketing automation software within their own secure environments, either on their own servers or through private cloud infrastructure. This setup offers healthcare companies full control over their data and ensures they can meet stringent security and compliance requirements without sacrificing the benefits of automation.
There has also been a growing trend towards open-source marketing automation tools that offer flexibility and transparency like Laudspaker. Companies are increasingly adopting these solutions because they provide more customization options and can be tailored to meet specific industry needs. Laudspeaker is currently in use by multiple health care companies in secure on prem environments as well as via BYOC deploys.
For healthcare organizations, one of the critical features of any marketing automation platform is the ability to securely access and use sensitive data from other internal systems. Best-in-class automation tools, like Laudspeaker, allow providers to integrate software with existing data sources via API calls, enabling personalized patient interactions based on real-time health data.
For example, a healthcare provider might use a patient engagement platform to send personalized alerts when a patient is due for a check-up or to provide reminders for medication adherence. With API integrations, this data can be retrieved directly from the organization’s internal systems without exposure to external servers, ensuring that privacy and security are maintained.
For healthcare organizations, the need to balance regulatory compliance with engaging and personalized patient experiences is more crucial than ever. Marketing automation can equip healthcare providers with the tools to reach patients across multiple channels, but only if the solution is flexible, secure, and scalable.
On-prem and bring-your-own-cloud options are becoming the preferred choice for healthcare providers, offering necessary control over sensitive data while enabling advanced patient engagement capabilities. Open-source solutions, such as Laudspeaker, give healthcare organizations the flexibility to customize their engagement strategies while ensuring data sovereignty and compliance with industry regulations.
