Segments are named lists of your users, that you can re-use and refer to multiple times in different parts of Laudspeaker. For example you could save a segment, “Users in Atlanta”, and then whenever you want a journey to target users in Atlanta, you can simply reuse the “Users in Atlanta” segment instead of creating custom filters for each journey. Segments are generally useful for defining users you may want to target in specific campaigns and journeys.
You can include as few or as many people as you want in a segment, and Laudspeaker supports two main types of segments: Manual, Automatic.
Types of Segments
Manual Segments are fixed lists of people that are defined by a Laudspeaker user explicitly. For example you could create a manual segment through a csv import, or a database import. Once created the segment’s membership does not change unless you explicitly remove users from the segment, or add them.
Automatic Segments are lists of people that are defined by filters on sets of attributes, or actions they have taken. They are dynamic, and people join or leave the segments as they match or stop matching the filters. For example in the following segment:
Creating a Segment
To create a manual segment, simply select the manual option in the dropdown.
Then choose how you would like to specify the list. Right now we offer csv imports.
To create an Automatic Segment, select the automatic drop down, and then specify the filter conditions
Editing a Segment
To edit a manual segment click on “Edit Segment” button, you will then be able to add, or remove people from the list.
To edit an automatic segment, you simply click on the segment, and then change conditions and click save
Using a Segment in a Journey
You can use segment in a journey by selecting the member of operator like this:
then a list of your segments will show and you can select which segment you want to use. If you would like to perform further filtering on the segment you can do that as well in this part of the journey builder.
Whats the difference between an automatic segment and filters? You can think of an automatic segment as a saved set of filters!