Uber Eats, drives a lot of incremental value through a robust push notification strategy. In this article we look at how they focus on time sensitivity, promotion specificity, and cross sell to increase revenue with real examples.
Uber Eats heavily leans on time-sensitive notifications to create urgency. By emphasizing limited-time offers or immediate actions, they encourage users to act quickly.
Example Notification 1:
You can see in the example above, how the notifications on ios use the TIME SENSITIVE label, and how specific notifications specify a time by which an action needs to be completed. You can do the same in Laudspeaker with journeys using time delays
Example Notification 2:
Uber Eats uses discounts and deals that expiry shortly to drive action.
Example Notification:
Uber Eats frequently sends notifications about deals from specific restaurants or stores, targeting users based on their preferences or past orders.
Example Notification:
Uber Eats leverages its push notifications to promote cross-sell opportunities with other Uber services, such as rides or grocery delivery.
Example Notification:
Example Notification:
This strategy not only boosts awareness of Uber’s ecosystem but also encourages multi-service usage.
Uber Eats’ push notification strategy uses personalization and time to create urgency which encourages immediate action. For more break downs check out how Duolingo and MyFitnessPal do push notifications
